Analytics are the backbone of every good strategy, and the fax data you track can help your organization gain efficiency, reduce costs and deliver new insights to help you improve performance. It may also help your organization provide a higher level of service to customers, increase customer satisfaction and stay competitive.
Which fax data should you track and evaluate? Here are a few key metrics that can help your organization.
There are four important fax volume metrics that can be tracked on an hourly, daily, weekly and month basis:
- Number of faxes sent
- Number of faxes received
- Number of fax pages sent
- Number of fax pages received
Tracking your fax volume is a good way to gauge the size of the fax server that you need. If you find that your fax volume is consistently growing, it’s a good idea to increase the amount of fax channels you need to avoid faxes waiting in queue for long periods of time.
What are the times of day where you send the most faxes? Likewise, what are the peak times for receiving faxes? These metrics will help you determine when your customers are active so that you can increase engagement with them. This also helps in fax server sizing, as you want your fax server to be large enough to handle the highest frequency of faxes during your peak hours.
Successful Sends, Failed Faxes and Their Reasons
Tracking the success and failure rate of faxes can tell you if you are hitting your deliverability targets. If you are seeing faxes that fail to send, you can drill down into the details to see if they failed on the first call, the overall failure rate, and detailed reasons for why the fax failed to send. This enables admins to diagnose fax issues and troubleshoot issues to resolve them more quickly.
How to Track Metrics Using RightFax
While RightFax does come with analytical capabilities, they may not be detailed enough for organizations who really want to use their fax analytics to improve their overall process. Thankfully, there are add-on analytics dashboards that can be used to gather and analyze over 50 fax metrics. FaxPulse Business Intelligence Dashboard is one of these solutions. The FaxPulse Business Intelligence suite makes it easy to track and display your fax analytics on customizable reports that are all stored in one central location. To learn more about how FaxPulse can be used by your organization, contact The Fax Guys today.